About Danny D

Chief Founder, Ruckus & Co.

A gentleman with a spark. A builder of meaning. A quiet Ruckus..

This is a picture of the first watch I made. It took 3.5 hours and it did not work. I liked it so much I started a company.

I’m Dan Daniel—Arizona-born, road-tested, and this time I get to do what I want to do. I believe in the beauty of things built with intention, worn with grace, and carried through time with a story behind them. That’s what Ruckus & Co. is all about.

After years in corporate leadership, entrepreneurship, and personal reinvention, I founded Ruckus & Co. to create something better than luxury: authenticity. Our mission isn’t just to make watches. It’s to make moments—objects that feel like they were always yours, built with soul and a bit of edge.

I’m drawn to timeless style, Hemingway grit, and the idea that a man can own one good watch, wear it for decades, and pass it on with a story worth telling. Every piece we design carries that weight: clean, tough, quiet confidence—just like the people who wear them.

This company is also a platform: for artists, craftsmen, and those who walk their own road. We partner with local designers, makers, and organizations doing meaningful work—because a good business should stir things up for the better.

So if you’re the kind of person who values story over status, craftsmanship over convenience, and grace over flash—

Well met. You’re one of us